Google has been the largest part of hotels' marketing toolkits for almost as long as there has been digital marketing. Now, as the hospitality sector seeks to attract guests from both the domestic market and within their international travel corridors, Google's expanded range of services offer huge opportunities to optimize visibility and boost booking.
Google My Business
The starting point for all hotels is to secure your free listing on Google My Business. This is the information box that appears to showcase your location, website, star rating, and contact details. You can also connect your room rates.
Connecting your hotel is easy and is the first step at ensuring your hotel is visible to anyone searching for accommodation in your area. It is also essential to be able to access many of Google's other services. Learn how to claim your listing.
Google Analytics
Google Analytics is one of the most effective ways of getting under the engine of your brand.com site to understand how people are reaching your site, what search terms they are using, which pages they are visiting and for how long, and which pages they are exiting your site from. Google Analytics' dashboards and reports provide the information needed to enhance visitor's experiences, improve the site's visibility on search engines, and increase conversions.
Most importantly, analytics allows you to build a clear picture of your guests including their age, gender, location and interests. Armed with this granular level, detail, revenue, and distribution managers can segment audiences to create highly targeted campaigns that secure heads on beds - promoting offers that resonate with people's interests, and geography, even changing language.
