Some say custom furniture originated in Europe;Some say custom furniture is high-end.No matter how it is evaluated, there is no denying that custom furniture is burning the domestic home furnishing market.
In the face of today's economic situation, manufacturing industry has been a huge impact, no longer like before there are endless orders, for the hotel furniture manufacturers are facing what tests?Today Oca Furniture is introducing to you.
8 Features of today's custom hotel furniture industry:
1. High profits?
In terms of price, furniture customization and the original furniture model slightly higher, some people naturally think that the use of furniture customization model profits will be high.
In fact, the furniture customization industry presents a high margin, low net profit status.
The labor cost, logistics cost and operation cost of furniture customization industry are much higher, and even more than a dozen processes are needed from order measurement, design, production, logistics, arrival and installation, resulting in a very low net profit.There is no after sales calculation here.
2. Chinese design?
Every industry is inseparable from innovation, furniture customization is to design innovation.
However, many enterprises do not want to spend a huge amount of capital, human and material resources to innovate, nor dare to innovate, and even innovation is not as good as "copying the new", resulting in serious product homogeneity in the industry.
3. Low barriers to entry?
Custom furniture is a new business model in the original furniture industry model, in essence does not deviate from the original business status, so a lot of enterprises do custom of course.
For example, some small workshops invested hundreds of thousands of yuan to start projects, while large groups invested tens of millions or even hundreds of millions of yuan.
For those who believe that "input equipment + a few people = output", they will understand the depth of the industry only after taking many detours and wasting a lot of manpower, material resources and financial resources.
Furniture customization industry, workshop + equipment + capital investment can be said to be hardware, product system + technical personnel + operation + information and so on these software is also very important.
Therefore, furniture customization is not a simple entry, low threshold of the industry.
4. Avoid price wars
From the perspective of the custom furniture industry itself, the possibility of a deep price war is unlikely.From the perspective of competition pattern, the customized furniture industry has formed a preliminary industry stratification. The structure dominated by private enterprises also makes the business strategy relatively rational. The industry is in the stage of rapid growth and the supply and demand balance.
From the above aspects, the customization furniture industry is not likely to have a deep price war, with the purpose of "drainage" of the local price war is more likely.
5. Long production cycle?
Custom furniture industry has a "production sales, the background decisions at the front desk", not to build a good internal production supply system, will directly result in slow terminal samples, orders, and production cycle is long, custom products do wrong goods, hair don't shipment, delay the single, will directly lead to dissatisfaction with terminal, customer complaints.
6. Negative impact of rapid expansion.
Many large enterprises and even foreign capital blindly shop and cast a net in a large area, but due to their own weak foundation, they cannot bring expected results.
7. High cost, how to use?
In the development and expansion of enterprises, furniture enterprises are also faced with "four high and four low" problems: high labor cost, high financing cost, high tax burden, high institutional transaction cost;Low product quality, low technical standards, low brand recognition and low enterprise credibility seriously restrict the improvement of competitiveness of China's furniture industry.
8. Complex problems also make management more difficult
9. Customized furniture competition performance in the second half
10. There are 8 listed companies on the main board. The intervention of the capital market has rapidly raised the operating threshold of the industry.
11. With traditional management thinking and solidified thinking, grassroots entrepreneurship has become "unable to find north";
12. National customization and national crossover are still on show. If we don't respect the development rules of the industry and follow the traditional business model, the outcome will be miserable.
13. The price war starts, the concentration of head brands increases, the service radius of branch companies (factories) shrinks, resources are relatively focused, and regional brands are greatly challenged.
14. M&a, restructuring, O2O, ready-to-use + whole-house customization have become the new normal.
15. First, the complexity of production increases
16. Secondly, the increase of production costs
17. Furthermore, there is a shortage of skilled workers
In the face of these problems, we respond to market changes is also put forward their own solutions, digital process, improve information accuracy, the development process optimization, investment advanced software system, optimization of production, investment automation cutting technology, as the pioneer of digital transformation case, in the face of rising raw material costs and labor costs, the company development bottleneck, by implementing the digital process, preliminarily found the solution in the industry a route to the challenges faced by most companies.
