There are a lot of things that can (and do) go wrong inside of a business.
Sales fall, products don’t work, team members and clients get upset.
While some of these scenarios play out as a result of outside circumstances, there’s often another culprit to blame: lack of clarity.
In any company, maintaining clarity in all things is of the utmost importance.
Remember The Value Of Storytelling
In order for people to understand with clarity, you have to tell a compelling story.
Just think back to fairy tales, the reason we remember tales like the Three Little Pigs is because the story was simple and had a clear point.
The same tactic can be used inside of your business.
One thing I try to do with my team is to explain my decisions and requests in a story format.
I tee up the background of the situation at hand, set the stage and introduce the individuals involved. From there, I move on to the challenge at hand and explore their individual role in what we’re trying to accomplish.
Finally, I try to conclude by painting a clear picture of the desired outcome and their role in getting there. My goal is to help my team understand the context, motivation, and outcome.
