No one knows when domestic travel and cross-border travel will resume, but once resumed, the German hotel industry will grow faster than its European counterparts. The reasons are as follows:
(The picture shows: "Domestic tourism overnight trips" related data)
First of all, Germany has a huge domestic leisure base and corporate tourism base.
The share of German leisure tourism demand is significant. Driven by the restoration of economic activity, it may bring about the growth of the demand for suburban leisure tourism. According to the data of “overnight domestic travels” in previous years, it can be seen that Germany ’s domestic travel demand ranks second in Europe. It is very likely that cross-border travel will not be opened until the end of the epidemic, so the recovery of the German tourism industry basically begins with domestic leisure travel.
(The picture shows: Five destination data of German tourists)
Secondly, the share of German domestic leisure tourism demand is significant.
It can be seen from the data of the five major destinations for German tourists that Germany ’s leisure tourism demand in 2019 will reach 70.1 million person-times (stay 5 days or more), of which 27% of tourists choose domestic travel in Germany. These 18.9 million people choose to travel in Germany, which is enough to show that domestic leisure demand accounts for a considerable share. Especially the natural scenery travel destination is extremely popular. One of the most popular destinations is Mecklenburg (Baltic Sea).
(Picture: total business expenditure of German tourists)
The above information shows that once the German services and manufacturing industries resume operation, their domestic corporate travel needs will be driven by the recovery of economic activity. It is expected that before cross-border tourism is allowed, domestic corporate travel demand will be an important factor driving German hotel industry demand.
According to earlier WTTC data, total domestic tourism expenditure in Germany reached 306 billion euros in 2018, showing the large share of German corporate travel and leisure travel needs. Once the restrictions are lifted, this will promote the development of the German hotel industry at a critical moment and provide support for other recovery. Compared with other European countries, Germany's hotel industry is more optimistic
