In order to break the current predicament, the tourism industry entered the pre-sale + promotion, and even the boss personally played live. However, the results of promotional activities are mixed. For hotels, how to complete a high-conversion pre-sale + promotion?
·Develop a competitive product strategy
Before formulating a strategy, the first thing to do is to take inventory and calculate the number of products sold at reduced prices. Then determine the main push and the second echelon, and formulate a competitive product strategy through product mix and gameplay design, such as price increase, full reduction, etc.
·Choose the right promotion time
Hotels can use hot events or holidays as marketing gimmicks. Coupled with the upcoming holiday, there will be a wave of travel peaks. During this period, tourism product promotions can achieve twice the result with half the effort.
·Adopt a rhythmic marketing arrangement
In the planning of online promotional activities, official channels and third-party traffic platforms both focus on the topic preheating to product selling points to welfare incentives, etc., to create content marketing close to target users, maximize exposure, and stimulate users to place orders. For example, create a "net celebrity" safe hotel label to attract young users to buy.
However, even if the promotion strategy is perfect, the final conversion rate still depends on the quality and reputation of the product.
