More Than Ten Traditional Luxury Hotels In Hong Kong Have Formed A Hong Kong Hotel Brand Alliance

Recently, more than ten traditional luxury hotels in Hong Kong have formed a "Hong Kong Hotel Brand" alliance. Mandarin Oriental Hotel, Shangri-La Hotels and Resorts, Hong Kong Ferry Terminal, Hong Kong Shanghai Hotel, Langham Place, Harilella, Red Sandalwood and Swire Hotels, as well as Swire's Cathay Pacific.

Hong Kong Shanghai Hotel Chief Operating Officer Boller said: "All the participants in this alliance belong to traditional luxury hotels in Hong Kong. The hotel's founders are real estate tycoons who invested billions of dollars in Hong Kong in the last century. Usually we don't need much cooperation. Yes, it is a breakthrough to help Hong Kong's tourist destinations recover through alliances. "

Since the "non-Hong Kong resident ban" on March 25, the number of people entering Hong Kong has suddenly dropped to 300 per day; in early April, this number dropped to 100 per day. The Hong Kong Tourism Board said that as early as June, the government would launch a 400 million Hong Kong dollar (US $ 52 million) wine tourism recovery plan.

The "Hotel Alliance" is intended to be open and equal sharing and exchanges with the Hong Kong Tourism Commission, Hong Kong Hotel Association and Hong Kong Hotel Owners Association, etc., so that the government can hear the alliance's voice in the subsequent recovery plan.

Although most of these hotel chains are already members of the Hong Kong Hotel Association and the Hotel Owners Association, they were only scattered individuals before this. This hotel alliance is conducive to allowing large hotel groups to jointly raise funds to promote economic recovery. Joint marketing of multiple traditional brands can not only play an inspiring role, but also use the influence of traditional brand alliances to recover some funds to help the economy recover.

Boller said frankly: "At this time, our first priority is to protect the livelihoods of our employees; the second is to focus on the recovery of the domestic tourism industry, for which we encourage Hong Kong people to travel locally. The alliance is not just a cross-hotel cooperation, we will also actively In cooperation with other tourist attractions, the alliance ’s marketing team has taken action to think about how to use the alliance ’s regional and international networks to showcase Hong Kong ’s unique culture. We can see that cooperation has a much greater impact than individuals. "