The so-called custom furniture, as the name suggests, is a furniture product that can be designed according to the consumer's own ideas, according to the style preferred by the owner or the decoration style of the entire house, and then customized. When designing furniture, we should first consider the relationship between the size of the furniture and its placement. According to the luxury furniture designers of professional hotels, customized high-end five-star hotel furniture is based on the mass production of furniture companies. Each consumer is regarded as a separate market segment, designed according to the needs of consumers. Produce and manufacture consumer personal furniture.
Hotel furniture is a project of the hotel. The design of the hotel project is related to the indoor environment, and it is very necessary to directly consider the coordination of the indoor function and the environment. In addition, according to star requirements, style requirements are also different. Nowadays, more and more hotels start to choose hotel customization to ensure that the hotel's own environment is highly compatible with the furniture. So what are the advantages of hotel furniture customization?
High-end five-star furniture customization is very different from the mass production of ordinary homes on the assembly line, because almost every piece of custom furniture is different, which leads to a great difference in the output rate of each piece of wood or board. Customizing high-end five-star hotel furniture means that furniture companies, on the basis of mass production, treat each consumer as a separate market segment, and design and manufacture personal exclusive furniture for consumers according to their own requirements.
1. Meet different personal needs
In the traditional marketing model, hotel furniture companies often follow simple market research, closely follow the current development trend of hotel furniture, and develop and produce hotel furniture. However, the home produced by this assembly line cannot match the decoration of the hotel, that is, the style cannot meet personal preferences. Custom marketing subdivides the market into individuals and designs hotel furniture according to individual needs. The identity of consumers has changed and they can participate in the design of furniture.
2. Reduce marketing costs
In the traditional marketing model, in order to occupy the market, hotel furniture companies often promote sales through advertising and promotion, which will bring high expenditures to the company. Customization As long as the hotel furniture is of reliable quality and reasonable price, the hotel furniture can be sold smoothly. In customized marketing, manufacturers face consumers directly, reduce the sales process, and save unnecessary costs.
3. Reduce inventory backlog
Under the traditional marketing model, in order to pursue greater profits, hotel furniture companies reduce product costs through mass production. Due to the unpredictability of the market, when customers' consumption concepts and directions change, a large number of product backlogs will result The waste of resources and the stagnation of funds are conceivable. Through the customization of hotel furniture, the inventory in the warehouse can be minimized, and it also has a good role in promoting capital turnover.
4. Ordinary finished furniture is designed to face the people at all levels, but it is difficult to meet the personalized needs of some people. Many may feel that a piece of furniture is very beautiful and harmonious in the exhibition hall. At home, it is eclipsed, either the size does not match the size of the house space, or the shape and style do not meet the overall decoration style. In this case, custom furniture is particularly important.
5. The structure of a piece of furniture plays the role of supporting and dividing the weight and pattern of the whole piece of furniture, so the properties and firmness of its material will directly affect the weight of the furniture and the length of its service life. Therefore, in recent years, the popular personalization, high-end custom furniture that can meet the different needs of consumers, can be designed and manufactured according to certain preferences and needs of consumers, and certain adjustments can be made according to the customers' opinions in the design.
In fact, "customized furniture" in the true sense is not just the exclusive production of furniture styles, but personalized customization covering all aspects of design and layout, production process, logistics distribution, installation, after-sales service and so on. Such customized services have been popular in Europe, America and Japan for many years, and the market operation has basically matured. For customized furniture in Europe and America, especially high-end five-star hotel furniture, the whole board should be optimized in advance. The highest output rate should be ensured, and then the actual board used for each piece of furniture can be calculated reasonably and accurately. , And calculate the final price based on the final board area.
There are a lot of consumers who may feel that the custom-made five-star hotel furniture is poorly woodworking, and the reason may be because the quality of the customized products has to be discounted. In fact, the actual situation is not like this. The customized things are not only bad, but because these furniture are based on the type And customers need to be customized, it will become more suitable and more durable. The so-called poor carpentry is because some small factories, small workshops or decoration teams that do not have the conditions for custom furniture production must be far from the level of custom furniture and machines, and the materials they use are also in Products manufactured without conforming to regulations.
