Recently, Hyatt Hotels Corporation (Hyatt Hotels Corporation) announced that it will establish the first Alila resort in the Americas: Alila Marea Beach Resort Encinitas, which is located on a coastal cliff in Encinitas, California, overlooking Grandview Beach and South Ponto Beach, the resort will be a typical beach town after completion.
The resort was developed by JMI Realty and Fenway Capital Advisors, and this brand has once again added to the portfolio of Alila's brands. The Alila brand focuses on luxury hotels and resorts, and its characteristic lies in innovative ecological design to create a sustainable tourism destination experience. The resort has 130 rooms (including 16 suites) luxury beachfront hotel, is expected to open in 2021.
The new resort appoints Bob Harter as the director of marketing and sales, responsible for overseeing the resort’s sales and marketing, and at the same time formulating business strategies for the resort to increase revenue and exceed the resort’s business goals. Hart has more than 25 years of hotel management experience and is a senior sales and market leader in the San Diego luxury hotel market.
Susan Santiago, Global Head of Lifestyle and Miraval Business at Hyatt, said: "The development of Alila Resorts in the Americas is an important milestone for Hyatt Hotels. The Alila brand has long focused on luxury and sustainable development and is an industry leader in this field. , Alila Marea Beach Resort Encinitas will embody the same spirit when it debuts in Southern California."
