We are responding to the international health crisis, which has had a significant impact on the hospitality industry. The good news is that the crisis will not last forever, and the tourism industry is the fastest rebounding industry!
Many hoteliers ask how they need to adjust their marketing efforts to protect their cash flow and future bookings.
How hotels adjust marketing methods:
don't panic!
Your worst thing now is to panic and stop all marketing. You may be looking for ways to reduce costs, but reducing marketing efforts now will be your worst decision.
From a marketing perspective, I want to make sure that you are taking the right steps not only to survive, but to thrive in the coming months.
The following guidelines will help you secure cash flow, enable future bookings, and become more profitable in the long run.
COVID-19 is expected to have a significant impact on the travel and hospitality industry in the next 3-6 months.
Existing bookings until March 2020 to May 2020
Guests are encouraged to change their reservations to a future date instead of canceling the reservation. Simplify the process and provide incentives (e.g. dining points, room upgrades, extra free accommodation, free airport transfers, and anything else that has a high perceived value to your guests).
Protect your cash flow and avoid write-offs whenever possible. It's important to contact them before they contact you. Please ensure that you send an email as soon as possible to guests who plan to arrive before May 2020. Don't make them think of cancellation, postponing is the better choice!
Enhanced content strategy
When everyone is locked up at home, they are either on their smartphone or on their computer looking for better things in life
It's time to promote your destination and your hotel.
Your content strategy should include: photos, videos, tips, FAQs, booking information, island tours, restaurant tips, island information, and anything that makes people yearn for the next holiday!
Make sure each one is enhanced with a call-to-action, promotions, easy way to get in touch with you, and more.
Previous: What Is Hotel Furniture?
Next: What Is Hotel Furniture?
