Beach Towns Ask: Will There Be Summer?

- Apr 26,2024 -

In summer resort towns across the United States, livelihoods for the year are built in the 15 weeks between Memorial Day and Labor Day. It is during those 15 weeks that tourists from around the country and the world arrive to bask on the beach and gather for festivals and weddings. And it is during those three months that tour operators, hoteliers, innkeepers, restaurant employees and others earn the bulk of their income.

But this year, with Memorial Day — the kickoff for summer — approaching, there will be fewer guests to welcome and likely no sizable weddings or festivals to host. Business owners in resort areas, from Cape Cod, Mass., to Lake Chelan, Wash., say that as the start of summer approaches, they are having to face the difficult reality that little money will be made this year.

Between canceled trips and uncertainty about how willing and financially able people will be to travel once shelter-in-place rules are lifted, business owners say that even if summer travel starts late, it won’t make up for losses that have already been incurred.

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