Atour’s First ZHotel Opened In Beijing

- Apr 26,2024 -

On September 26, the first store of Atour Group's Generation Z lifestyle brand-Beijing Wangjing 798Z Hotel opened.

Earlier, Atour Group founder and CEO Yelvyin announced the strategy of adding hotels in the mid-to-high-end and above markets. This hotel is the first high-end brand to land after the strategy was announced. It is understood that in the next year, ZHotel will open two stores in Shanghai Yunhai Building and Samed Building on the Bund.

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Atour’s First ZHotel Opened In Beijing

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