Business guests should occupy an absolute dominant share in the hotel's total customer source structure. This is a basic criterion to distinguish between business hotels and non-business hotels. The formation of the guest source structure is inseparable from the active guidance of the hotel operator's strategy, for example, by giving the hotel corresponding brand connotation and brand association, plus the cooperation of price and product strategy.
Product Orientation
The hotel’s geographical location, architectural decoration style, facilities and equipment, service items and staff service capabilities should be integrated according to the characteristics of business guests’ consumption needs. For example, a business hotel must have complete business facilities, such as fax, photocopying, language mailbox audio-visual equipment, etc.; the hotel must also provide a variety of advanced conference facilities for guests to hold meetings; the facilities and equipment in the guest rooms must also meet their needs to facilitate office work. Printer, network interface, etc.
Price positioning
The price of business hotels is higher than that of hotels of the same type. Generally, business travelers are not very sensitive to prices, but they are more particular about accommodation, communications, banquets, and transportation. They pay attention to the environment and atmosphere of the hotel. In order to meet the material and psychological needs of guests, business hotels are higher than ordinary hotels in terms of hotel facilities and equipment and the quality of services provided. Therefore, the prices of business hotels are naturally higher than those of the same level. Other types of hotels.
Location
The location of a business hotel must be superior. It is generally convenient in transportation and close to business-intensive areas (such as CBD), which is convenient for participating in various business activities and meetings, and can reach some potential business partners; there are many well-known specialty restaurants around, which are good for banqueting guests; it is close to the leisure center. Conducive to leisure activities for business guests after office. Similarly, because business guests need to complete various business activities in a short period of time, the geographical location is not superior, which is tantamount to a waste of time.
Brand
That is to have a brand in the consumer market. On the one hand, a brand can save business guests' search costs. Once they have stayed in a hotel of a certain brand, the guests will be familiar with the hotel of this brand anywhere. At the same time, customer files can be shared between hotels, and business guests can be provided with personalized services, making guests feel at home.
Talent portfolio
A good business hotel should be that the various components of the product are matched and compatible with each other. Since employee behavior directly constitutes the core component of hotel products, we also need to look at the proportion of well-trained employees and professional managers in the total number of employees when we investigate the brand of business hotels. Compared with hotel practitioners in the general sense, these professionals have a better understanding of the needs of business guests and have rich experience in the hotel industry. Business guests, especially international business guests, are generally middle-aged people with higher education and higher requirements for services. Sometimes, hotels are required to provide various services related to their business activities, such as secretarial and butler services. In this sense, a good business hotel is also an excellent employer. It is better at selecting, training and motivating professional hotel managers and professional technicians to provide our customers with perfect professional services.
There will still be demand for high-end business hotels in the future, but relatively speaking, the growth rate is not as fast as mid-to-high-end business hotels, and the market share of mid-to-high-end business hotels will gradually increase.
