Recently, Brand Finance, the world's leading independent brand evaluation company, released the 2020 Global Hotel Brand Value Ranking.
The report shows that the global hotel industry has been affected by the new crown epidemic, with a cumulative loss of 20% in the value of the top 50 hotel brands, equivalent to US $ 14 billion.
Hilton is still the most valuable hotel brand in the world, with a value increase of 35%; the value of the Mercure Hotel brand under Accor has grown the fastest, with a growth rate of 57%.
Among the world's strongest hotels in the world, Premier Inn ranks first in the list, with a Brand Strength Index (BSI) score of 89.1 (100-point scale).
Also in the more affected leisure hotel industry, Airbnb took the lead and became the most valuable leisure and travel brand with a brand value of US $ 10.5 billion, followed by Booking and Ctrip.
In this brand value ranking report, a total of 32 brands are listed in the United States and 3 brands in China. Among them, the Shangri-La Hotel in China ranked sixth, but its brand value decreased slightly (1.8%).
